I became captivated by the possibilities offered through biotechnology while completing my law degree at the University of Alberta in 2013.
My practical side earned me my J.D. (through gritted teeth), but the wild risk-taker in me moved to New York City immediately after writing my last exam to begin my career in biotech as Communications Director at New Harvest.
My time at New Harvest kicked off my integration into the vibrant startup scenes on both U.S. coasts (imagine HBO’s “Silicon Valley”, but IRL), and after several years in NYC I moved to California to join Geltor in 2018.
At Geltor, I wore a number of different hats and helped bring several of consumer biotech’s first-ever commercial products from concept to shelf, resulting in industry accolades, and millions of dollars of revenue earned through products sold across North America, Europe, and Asia, by recognized and respected brands. In an industry built by chemists, my and my colleagues’ work helped paved the way for many of the biology-forward ingredients and technologies that are celebrated today.
As Creative Director at Geltor, I led some of the boldest brand direction and creative work that had ever been dreamed up in biotech, where playing it safe and following the pharmaceutical industry’s playbook (or more often, not investing in Marketing, Communications, or Creative at all) had long been the status quo.
Now, I help founders, startup teams, investors, and corporates from an ever-growing range of industries.
I love applying the rich insights and lessons learned from my network and experiences commercializing new technologies to my clients’ specific business goals, using a blend of interdisciplinary tactics, and through my strong relationships across the worlds of biology, technology, and their intersections with industries from beauty and personal care, medtech, medical aesthetics, fashion, food and beverage, and energy.
I am grateful to have build an incredibly diverse and highly skilled professional and personal network spanning the globe, and my work and other interests often bring me to locations across the U.S. and Canada, Europe, Asia, and South America.
I hold a Bachelor of Arts from the University of British Columbia, and a Juris Doctor from the University of Alberta.
